Lloyds TSB, the financial services group, employs 77,000 people in the UK and has 15 million customers. It instituted a flexible working strategy in March 1999 after discovering that work–life balance was more important to most employees than pay and benefits. By September 2002, just under 3,600 of its employees were choosing to work flexibly, thanks to the ‘Work Options’ scheme. [1]
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