Introduction to Strategy

This article offers an overview of the entire process of developing strategy, providing a summary of the three stages: analysis, options and selection, and implementation.

Strategic analysis is the first stage of strategy development. This article provides an overview of the three key stages of analysis: establishing purpose, assessing the environment, and evaluating capabilities.

A brief introduction to the key issues and elements of strategic choice. This article provides an overview of the options and methods of development open to organisations at business and corporate level, information on the process of choosing options, and a discussion of the importance of evaluation.

This article offers an overview of the third stage of developing strategy – implementation. This involves identifying and planning key actions, shaping the organisation to support the strategy, motivating others to achieve change, and continually monitoring and controlling the success of the strategy.