A Spoonful of Sugar - The Rapid Rise of the Pharmaceutical Company, Prostrakan.

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Introduction

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The Scottish pharmaceutical business ProStrakan may have its headquarters in the small Borders town of Galashiels, but its vision is far more global. The organisation has grown rapidly since its conception in 1995, and now has its sights set firmly on the vast US market. In this article we look at the strategies the company has used to achieve its successes.

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