Examples of Strategy in Practice

Caterpillar is the world’s leading manufacturer of construction and mining equipment. However, things were not always so rosy for the company and here we look at the strategic moves that turned Caterpillar around into a competitive company once more

Utilco, a privatised utility, underwent major change in the 1990s. We outline how the informal communications of middle management influenced the acceptance of change within the organisation.

When Honda entered the US motorcycle market in 1959, their strategy appeared planned and deliberate. But in reality, good luck, experimentation and instinct played the biggest role in strategy implementation.

Royal Dutch/Shell was instrumental in bringing scenarios to the attention of the business world. This article looks at how this was achieved and its legacy for today’s organisations.

Find out how Kellogg successfully acquired Keebler in 2001 – an acquisition resulting in a 43% increase of revenue and doubling of operating income between 1999 and 2003.

In the late 1990s, OS implemented a strategy aimed at bringing the historic organisation up-to-date, which required a major culture shift for everyone in the organisation. Here we outline how OS implemented its strategy and influenced culture change.

This article explores L’Oreal’s corporate strategy, looking at the development strategies it employed to grow from its humble origins as a French hair care business to become the biggest beauty company in the world.

When Barclaycard was faced with a maturing market and economic recession, it had to respond fast. Here we explore the strategic options chosen by Barclaycard, which led to its rise as the UK’s largest credit card business.

Mergers and acquisitions are a popular and widely used method of strategic growth and development, yet they attract a high rate of failure. In this article we look at how a merger or acquisition can benefit an organisation, and some of the problems that can be encountered along the way.

The Scottish pharmaceutical business, ProStrakan, has grown rapidly since its conception in 1995, and now has its sights set firmly on the vast US market. In this article we look at the strategies the company has used to achieve its success to date

Caterpillar is the world’s leading manufacturer of construction and mining equipment. However, things were not always so rosy for the company and here we look at the strategic moves that turned Caterpillar around into a competitive company once more

Mergers and acquisitions have long been thought to gather momentum during particular periods of time. The phenomenon, first noted in the US in the 1880s, has come to be known as ‘Merger Waves’. Here we look at the history of mergers and acquisitions and explore the reasons behind these waves.

Utilco, a privatised utility, underwent major change in the 1990s. We outline how the informal communications of middle management influenced the acceptance of change within the organisation.

When Honda entered the US motorcycle market in 1959, their strategy appeared planned and deliberate. But in reality, good luck, experimentation and instinct played the biggest role in strategy implementation.

Here we look at the changing competitive environment in which Tesco has grown, and the strategic approach that that has led it to a position of supremacy in a notoriously competitive market.

This document contains a range of useful references and web links which you can use to extend your understanding of Strategy.