Analysing the External Environment

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Leading Thinking & Concepts

Michael Porter is one of the world’s most well-known business academics. Here we give an overview of his theories and views on strategy.

Most organisations work within a business environment of constantly changing forces that impact on their overall strategic direction. This article examines these internal and external environmental forces in detail, and introduces some useful analytical tools.

This framework was devised by Michael Porter to help organisations identify the main sources of competition in their industry or sector. Here we take a detailed look at the framework.

Organisational stakeholders have great importance in terms of the power they have to influence strategic decisions. Here we look at the different types of organisational stakeholders, and how to assess their expectations and influence.

Scenario planning enables organisations to model a series of potential futures and to modify their strategic plans according to the most feasible scenarios. This article provides a useful introduction to the subject.

The name Kees van der Heijden is synonymous with the art of scenario planning. This article explores van der Heijden’s thoughts on how scenario planning can give organisations the much sought after competitive edge.

In 'The Sixth Sense', Kees van der Heijden presents a detailed strategy for implementing a scenario planning process. His ideas are outlined in this short article.

Articles & Reports

A brief list of some helpful questions for use in the process of scenario planning.

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