Thousands of words have been devoted to the subject of strategy over the years. Henry Mintzberg’s book 'Strategy Safari' groups all the different existing approaches into 10 different schools.
An examination of Campbell and Yeung’s well-known model, which provides a useful framework for organisations to develop a sense of mission.
There are four main types of expectations that guide an organisation’s purpose: corporate governance, stakeholder expectations, business ethics, and culture. Here we consider how each affects strategy formulation in turn.
This article examines the different ways in which organisations articulate their core purpose and strategic objectives.
Successful visions have five characteristics in common. This article outlines what these five themes are.
When an organisation is deciding its strategic direction, it needs to consider three essential stages in order to ensure that a comprehensive set of corporate goals are established. We outline each of these and detail the issues that need to be taken into account.
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