Blogging Breakthrough at Cadbury Schweppes

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Introduction

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Tony Shaw
Westminster Explained

In today’s competitive graduate recruitment market, employers must be constantly on the lookout for new ways to attract the cream of graduate talent. Employers need to understand and take advantage of how young people are using emerging technologies if they are to make themselves attractive to the new ‘online generation’. Blogging is one of the hottest internet trends of the moment, with over 30,000 new blogs created every day.[1] Cadbury Schweppes was the first UK employer to introduce blogs as a means of connecting with graduates through its website www.cadburyschweppes.com. We profile Cadbury’s pioneering approach to recruitment blogging here.

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