With the emergence of greater competition in the marketplace, BUPA, the UK's largest independent provider of private healthcare and insurance, needed to look at ways of achieving competitive advantage. BUPA soon realised that it could use its intellectual assets to do so. However, it also knew that to fully exploit its knowledge and expertise fully, the intellectual capital needed to be:Here we explain the principles of social bookmarking, and explore how BUPA implemented a hosted bookmarking service to leverage its intellectual capital to best effect. [1]
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