Customer Relationship Management (CRM) is a strategy used to learn more about customer’s needs and behaviours in order to create, develop and enhance relationships with carefully targeted customers. Many organisations view CRM as primarily a technological issue and as a result implement systems that more often then not fail. This is because they assume that CRM is ‘done’ once the right system has been found. The real value of CRM, however, transpires when it is regarded as a strategy or approach that deconstructs the underlying processes, relationships and structures concerning customer behaviour. It is important to align organisation wide business processes to such strategies.
You are currently looking at just a small part of this document to give you an idea
of the content.
Our award winning toolkit covers an extensive range of topics and all resources
can be downloaded in Word or PDF format.
For more information about the the eden tree,
please select one of the links above.
'Buy now, keep forever'
1 document = 1 credit