An examination of the advantages of Back to The Floor initiatives, where members of an organisation’s senior team experience a week in the job of their customer facing employees.
Interviewing is a valuable method of gaining detailed feedback from customers and can be used to address a wide range of issues. This article examines the key issues.
An innovative approach to design in which manufacturers observe customers using a product in real life environments.
Focus groups can provide valuable insights into customer feelings, motivations and behaviours. This article offers information and advice on how to run a focus group.
Mystery shopping is a well-established technique that can help organisations gain valuable feedback on the quality and standard of their customer service. This article takes a closer look at what mystery shopping is.
This short article looks at five secrets of success in serving customers using the internet.
Create lasting impressions with your customers/clients by tailoring your communication to meet their needs and preferences.
A methodology outlining how to design a bespoke customer satisfaction survey, together with some suggested questions.
If you offer email or online customer service, a number of factors should be considered in order to maintain good customer relationships and communication.
Some handy hints for handling telephone calls in a professional and helpful manner.
©2007 the eden tree. all rights reserved.