Promoting Your Brand Internally

An individual diagnostic designed to identify the effectiveness of internal marketing efforts.

A team game where participants generate single words to describe their product/service in both realistic and ideal terms, which helps participants to understand the importance of branding. Allow 30-45 minutes for completion.

A creative exercise designed to help participants identify what is particularly outstanding about their team or department, and to promote this to internal customers. Allow 20 minutes for completion.

An energiser exercise that encourages participants to consider the images and messages they take from corporate branding. Allow 30 minutes for completion.

This activity encourages participants to explore the feelings and opinions they have about the company brand, as well as consider how they would like people to see the company, and how this can be realised through the organisational brand. Allow 35 minutes for completion.

A lively and participative quiz exercise that works well as an icebreaker/introduction to the topic of marketing and branding. Allow 15 minutes for completion.

This exercise encourages participants to consider the different ways products are marketed and begin to explore which styles are appropriate for their product/organisation. Allow 30 minutes for completion.

A fun, creative group exercise that encourages participants to think creatively about branding, marketing and organisational communications. You will need a good selection of art materials such as coloured pens and glue. The exercise will take around 55 minutes to complete.

A lively and creative group exercise that uses the design of promotional merchandise as a channel for exploring the messages organisations convey to clients and customers. Allow 45 minutes for completion.