Effective Strategic Communication

This case study is based around the introduction of new employee roles at a fictional financial organisation. Allow two hours for completion.

A straightforward case study looking at the issues involved in setting up a communication campaign. Allow 50 minutes for completion.

Set in a fast-growing software business, this case study looks at implementing formal communication methods where informal practices have been dominant. Allow one hour for completion.

A simple and effective exercise to help focus a top team on the key communication objectives. Allow around an hour for completion.

This simple exercise aks participants to consider alternative solutions to a particular communication channel, which is all too often taken for granted. Allow around 20 minutes for completion.

This taskboarding exercise is an excellent tool to use, either when planning for a new communication project, or for analysing problems in a current strategy. It takes around an hour to complete.

This exercise encourages group cooperation to discuss the different communication channels that are available to businesses. Allow 30 minutes for completion.

This questionnaire is designed to gain feedback from staff on their communication needs and perceptions. Allow up to an hour for completion.

A set of PowerPoint slides on the key points of organisational communication, which could be used in a workshop or presentation.