This article provides an overview of Organisational Communication from a strategic perspective. It looks at the role of the communication specialist as well as the importance of the communication function during change. It also looks at the main aspects involved in planning and delivering effective communication campaigns.
Colin Coulson-Thomas gives some tips for developing effective internal communication, involving a new brand of communicator – the Knowledge Entrepreneur.
An introduction to D’Aprix, a thinker widely recognised as the originator of the theory of strategic communication.
Thomas J Lee has developed a comprehensive 12 step approach to internal communication. Here we consider these steps in the broader context of Lee’s strategic communication.
During a period of change, strong internal communication systems are vital to success. This article describes the role of the communications team during periods of change.
Measurement and feedback are vital parts of any communication system, and must be carefully managed in order to maximise the potential benefits.
A comprehensive model for measuring communication and providing feedback
A brief introduction to internal/organisational communication and some key definitions.
A model that links company targets and market possibilities with internal communication to facilitate effective organisational change.
A practical model for planning even the most complex communication campaign.
Good communication from managers can inspire employees and provide organisational benefits such as increased employee satisfaction and retention. This handy checklist will help to ensure that your own communications initiatives are both professional and successful.
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