Weblogs are an inexpensive, simple and efficient method of creating an open communication environment. They are becoming a business phenomenon, with blogs being written by employees at all levels. For organisations that decide to encourage the use of blogging in their communications strategy, thought will need to be given to the development of a policy with two elements: one at an operational or strategic level, for the organisation to provide guidelines for its employee bloggers; and the other a general code of practice for the bloggers themselves – a set of standards for them to follow in order to build trust with readers. This article provides some guidance on what to include in each.
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