Communication Methods and Channels

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Leading Thinking & Concepts

An examination of the different communication channels available to the modern organisation and their various uses.

A key part of any successful communication campaign is the selection of the right channel or medium to deliver a message.

An article profiling the different types of organisational blogs.

An article providing information and guidelines for effective corporate portals.

A set of potential guidelines for the use of email.

An example of guidelines for intranet publishing.

As the growth of online communication continues apace, it is more important than ever for organisations to bring their communication strategies up to date with the latest methods for engaging their audiences. This article explains how organisations can use social media applications to do just that.

Articles & Reports

An article outlining the various communication channels available to organisations and their uses.

The 12 characteristics of good blog writing.

An outline of some of the business benefits to be gained from implementing an organisational blog.

A useful glossary to help you understand the some of the most commonly used terms when discussing and experiencing the social media phenomenon.

This article defines the terms quantitative and qualitative, and discusses when the use of each is appropriate.

How To Guides

Guidelines summarising the key features of an organisational blogging policy.

Useful tips on how to develop a business blog.

This article is full of useful information and tips to help you write a press release that will get your story noticed.

An outline of some methods for gathering and using quantitative data.

Guidance on the practice of processing and presenting information and data.

Top Tips

Some helpful tips to ensure effective use of email.

The main points to be considered when instigating the use of an intranet within your organisation.

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