Communication Methods and Channels

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Diagnostics

A diagnostic grid to help managers and communicators identify different audience needs and communication channels within an organisation. Allow 30 minutes for completion.

A diagnostic to assess whether organisational requirements are being met by the existing communication channels and an aid to selecting the right channel for each audience. Allow 30 minutes for completion.

This quick diagnostic is designed to give you an insight into how well you cope with advances in communications technology.

Exercises

An exercise to practise selecting the most suitable communication channel in a variety of situations. Suitable for either you or your team.

A brainstorming exercise to help participants think through ways to improve the use of email within an organisation. Allow 30 minutes for completion.

Read the press release in this exercise, identify how it can be improved, and rewrite it to create an effective, newsworthy press release.

Templates

Press releases are written in a standardised format that can be easily used by journalists to create news stories. Use this template as a handy guide to structure and create press releases that will make an impact.

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